Category: Digital Marketing

Starting an ad campaign but not sure which photo to use? How should you word it? Are we going casual or taking more of a formal tone? There are quite a few elements to consider before designing an advert and putting your cash behind it. Here we talk about Split-testing to give you a strategy… Read more »

“An image speaks a thousand words.” So the saying goes, and quite rightly so. Images online have proven time and time again to be effective at engaging potential customers with a recent statistic stating “coloured visuals increase people’s willingness to read a piece of content by 80%.” In all areas from social media and email marketing to… Read more »

Within the MENA region, digital ad spend is expected to reach a staggering $1 BILLION in 2017! Making digital marketing one of the fastest growing industries today among businesses. There is an urgent need for start-up businesses to get a marketing strategy in place that will ensure that they reach their goals. Below you will find four… Read more »

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