Everything You Need To Know About Google Adwords

Did you know that Adeo group are now a Google partner?


What does that mean? We have gone through Googles extreme vetting process including many exams & proving our worth by gaining sustained growth for our customers on Google AdWords.

What does that mean to you?


Well first off, we are able to offer you some free ad spend if you are new to AdWords, whoop whoop!

We also are trained to a high level to ensure we get amazing results for our customer’s ad spend

Not only that but we get a dedicated account manager AND a strategic manager at Google directly that we can call upon to make sure the ads are performing there is no wasted spend and that our clients get the Best return on investment.


So, what is Google AdWords.

1. Google AdWords Enables you to Reach Your Customer When They Want Your Stuff.

Any business, regardless of their size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it’s profitable.

Aiming to get on the top search results is difficult (but still very achievable with a long term dedicated seo strategy) but you have to recognize you’re competing with many more businesses and if you are having multiple services, products & locations trying to be top for all will take time & high level of investment.

But with Google AdWords you can compete on the same level, no matter how long you’ve been around or your own expertise. You can get your message viewed by your market, exactly when they’re searching for your specific product, service or offers.

2. Google AdWords Enables you to Reach Your Local Customer, Reliably

AdWords gives you location targeting options. So, if you’re a locally based business, (such as an Italian restaurant), a regional company (such as a builder who specialises in extensions), or even an e-commerce site (who wants to sell throughout the uk) you can geo-target to get seen by your consumer. And you’re not wasting ad spend on those who aren’t in the area you wish to target.

3. Google AdWords Enables you to Show your Location to Searchers

By using Google Places in conjunction with AdWords, you can show a map of your shop / restaurant / office with your ads.

4. Google AdWords Enables you to Show Your Contact Information

By including more contact information in your ads, ad extensions make it way easier for your potential customer to connect with you.

Customer can call direct from their mobile by clicking on the number, google will even track those calls for free.

5. Google AdWords Enables you to Allows you to Target Highly Specific Searches

If you have a niche product, or wish to advertise a specialist’s service than you can laser focus your advertising to come up for that exact term, this lowers the chance of any wasted spend as you know that someone looking for that niche will more likely to convert.

Keywords, keywords, keywords. This is what Google AdWords is known for.

The more targeted your keywords (and keyword phrases) are the better Google will rank your ad. You’ll also reach a lot more consumers who want exactly what you have right now.

6. Google AdWords Enables you to Reach Your Mobile Customer Where They Are

Your customer might be right outside your door when they’re searching for your products or service.

Google AdWords gives you loads of mobile options and allows you to target with both text ads and image ads.

For example, if you market a local coffee shop mobile ads are a perfect fit. Your customer might be looking for their caffeine fix while they are walking in your town. They search for places nearby and your mobile optimized ad shows up first. You get a new customer in your door, just like that.

7.Google AdWords Enables you to Control Your Own Budget

With Google AdWords, you can set your budget for each ad you run – and you can change it whenever you want, no contract, no minimum spends.

If an ad is performing really well you can increase your results by increasing your ad spend. If it’s underperforming (low impressions, low conversions, etc.) decrease ad spend or stop it and test something else. Simples!

8. Google AdWords Enables you to Continuously Improve Your Results

Unlike any offline advertising you’re doing it’s very simple to monitor your real ROI on Google AdWords. It’s also pretty simple to tweak your ad copy to get better results, and improve your profits.

9. You See Fast, Transparent Results

This platform shows you easy-to-understand results and reports of your campaigns extremely quickly after it goes live. Campaigns can be setup up & performing well within a matter of hours.

Ultimately you want your website to be top of google search in your area for your ideal enquiries. This is SEO (search engine optimisation) and should definitely be part of your strategy, but this is long term plan and can take many many hours and potentially a higher level of investment achieves.

With AdWords, it’s possible to research, and implement a campaign and depending on keywords and locality you are targeting you are able to see instant results. You can analyse the progress of your Ad campaigns because its dashboard gives you all the information related to each campaign such as the ads clicked, keywords entered by website visitors, cost of clicks and much more.

This makes Google AdWords an extremely transparent system, which doesn’t take long to understand and navigate. For a truly successful campaign it can take a number of weeks to refine to ensure the best possible ROI, however with all the data collected it can be done with the right know how.

10. FREE Ad Spend With Adeo.

Google is so confident that you will see the benefit of using AdWords they want to provide you, through Adeo, a match of your ad spends up to £120*.

Google will match whatever you spend in your first ever campaign up to the value of £120*.


Google AdWords is consistently seen as one of the best ways to reach your prospective customer, drive traffic to your business, and ultimately increase sales. This can be done quickly and cost effectively. As part of your overall digital marketing strategy, AdWords should be high on your list.

What Do Adeo Do?

Create & manage Ad campaigns that makes your business more money, that’s it.

We have invested heavily in a number of amazing tools, been through googles rigorous exam process, have over 8 years’ experience in digital marketing and AdWords to produce results.

We recently added AdWords to our customers site, over the year they have seen a massive increase in traffic, transactions, average order value and ultimately increase in Rev.

Some Stats.

98% of searchers choose a business that is on page 1

The Top 3 paid ad spots get 41% of the click on the page!

91% of the search market share is owned by Google.

Google owns the world’s largest online display advertising network.

Display campaigns on Google reach 80% of global internet users. (Google Benchmarks and Insights)

Consumers exposed to display ads are, on average, 155% more likely to search for brand– and segment-specific terms. (Specific Media)

Businesses make an average of £2 in revenue for every £1 they spend on AdWords. (Google Economic Impact Report)

72% of AdWords marketers plan to increase their PPC budgets (Search Engine Watch).  This is a strong indication that those businesses were generating positive ROI, because if they were not, then they wouldn’t increase their budgets.

70% of mobile searchers call a business directly from Google Search. (Expandedramblings.com)

70% of mobile searches result in action being taken within an hour


*Setup Fee From £100 Ad Management From 20% Monthly Budget

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