Why do I keep seeing ads for products I just looked at on Amazon?
Because they are Awesome at Remarketing!
Remarketing is not just for the big boys or ecommerce websites; all businesses can embrace remarketing as part of their digital marketing strategy to bring people back to the site to make a purchase or enquiry.
To understand remarketing is to gain an understanding of how people now make a purchase or choose a service.
With soooo much information out there now our consumers are more savvy about where they spend their money, and are researching a lot more before making the plunge. They are looking at many companies, checking reviews, looking at social, all throughout the day on different devices.
So, you want to ensure that you are front of mind as they go through this consideration stage.
So, what is Remarketing?
Remarketing is a really clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position ads and your company’s message in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.
Insights into your campaign – You’ll have reports of how your campaigns are performing, where your ads are being shown and what price you’re paying, cost per click tends to be significantly lower than search campaigns.
Tailored to your advertising goals – Customise your remarketing lists to achieve specific advertising goals. For example, you can create a “Shopping basket abandoners” list to show ads to the people who added something to their shopping basket but didn’t complete a transaction.
Large-scale reach – You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.
Access to people when they’re most likely to buy – You have the option to reach people after they’ve interacted with your business. This could be when they’re searching for your product, visiting other websites and using other mobile apps. AdWords remarketing provides timely touch points to drive your customers to your website and app when they’re most engaged.
Flexible budget – Like all other Google advertising tools, you have complete control of the budget and robust reporting tools to help you make smart spending decisions. You can also see which sites in the Display Network perform the best so you can optimize the messages and budgets for specific pages.
Custom targeting – You can enhance your remarketing efforts by targeting specific audiences based on their interests or demographics. You can even target warm leads like site visitors who abandoned a shopping cart.
Better ROI – Better conversion rates translate to a faster return on your investment and a lower cost per sale.
Higher conversion rates – This greater brand exposure leads to higher conversion rates for your display advertising campaigns. Keeping your brand front of mind will increase your chances of a future sale.
Brand exposure – The more a potential customer is exposed to your brand the more likely they are to buy from you when they decide to make a purchase.
How would it work for your business?
As your potential customer goes through that journey before making their purchase, your business needs to remain present and relevant as they make their comparisons. This works on all levels of business, from sole traders, sme market, retail & ecommerce sites.
Increase Direct traffic – remarketing allows us to get our brand seen by previous visitors & increase our repeat visits, boost conversion and increase time on site. keeping us in front of interested consumers it compels them to take action.
Generally, only 2% of shoppers convert on the first visit to an online store. Retargeting can bring back the other 98% – AdRoll.
Website visitors who are retargeted with display ads are 70% more likely to convert
In one comScore study, retargeted ads led to 1046% increase in branded searches. A clear sign of the heightened brand awareness and recall.
Retargeting can lead to a 147% higher conversion rate in certain industries when used in combination with prospecting – source cmo
72% of online shoppers abandon their shopping cart prior to purchase. Without retargeting only 8% will return
With Retargeting 26% of users will return and complete the checkout process.
50% of online users will visit 2 or more sites before purchase. Retargeting will put you in front of those customers more than your competitors.
Different Ways to remarket with Google AdWords
Standard remarketing: Show ads to your past visitors as they browse other websites and use apps.
Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed already on your website.
Remarketing lists for search ads: Show ads to your past visitors as they carry out follow-up searches for what they need on Google, after leaving your website. This allows you to target a smaller defined audience which also lowers cost per click.
FREE Ad Spend with Adeo.
Google is so confident that you will see the benefit of using AdWords for a display and remarketing campaign that they want to provide you, through Adeo, a match of your ad spends up to £120*.
Whatever you spend in your first ever campaign up to the value of £120.
You may or may not be aware that Adeo group are a Google partner?
By choosing Adeo to GENERATE new clients, you get direct access to Google through us. As a partner, we get a dedicated account manager & a strategic manager at Google that we can call upon at any time to make sure the ads are performing there is no wasted spend and that our clients get the best return on investment.
*Setup Fee From £100. PPC Ad Management From 20% Monthly Budget