Category: Social Media

Starting an ad campaign but not sure which photo to use? How should you word it? Are we going casual or taking more of a formal tone? There are quite a few elements to consider before designing an advert and putting your cash behind it. Here we talk about Split-testing to give you a strategy… Read more »

Really? It’s time to get your game plan together! Whilst a website establishes that your brand exists, a social media page establishes that your brand is active! Digital advertising is expected to surpass television ads for the first time this year. Studies show that two thirds of companies in the UAE are to raise their digital… Read more »

Over seven in ten people currently in work now use social networks on a regular basis as a way to learn, share knowledge and gather expertise. There are many ways good use of social networks can promote and enhance businesses of any kind and you’re sure to find your customer relationships improve when you engage… Read more »

LinkedIn соntіnuеѕ to grоw аnd аttrасt mоrе рrоfеѕѕіоnаlѕ around thе world. Sіnсе іt was оffісіаllу lаunсhеd 12 years аgо, thе рlаtfоrm hаѕ gаіnеd 161 mіllіоn mеmbеrѕ аnd ѕtіll counting. Onе оf thе advantages оf bеіng оn LinkedIn is bеіng able tо сrеаtе a соmраnу раgе. Similar to Fасеbооk, thіѕ раgе can bе uѕеd bу companies… Read more »


With a population of just under 10 million, the United Arab Emirates may not be the most populour market out there. However, with more than half the population actively using social media on a daily basis, there’s a high amount of potential when it comes to E-Commerce. With more entrepreneurs engaging with their own start-ups,… Read more »

How to grow your business via state of the art SEO. Some small business owners are aware of the importance of Search Engine Optimisation (SEO) in this digital age, but they may not be updated on recent SEO techniques while majority of business owners are at a loss on what SEO is even about. Hiring… Read more »

Facebook, which has dominated social media for many years, faced new challenges in the form of Blab, Periscope and Snapchat in 2015. However as we make our way through the last month of this year, our thoughts turn to the next, and what new or developing trends will affect social media marketing. Online technology will of course… Read more »

Chances are, if you run a business you will be using social media, or at least have social media channels set up. However, like many small businesses you may not using social media to its full extent and consequently are missing out vital opportunities to engage consumers and drive conversions. Social media is a great,… Read more »

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